My Story - From Poverty in Tonga to Digital Dominance: My Unyielding Journey

Nestled in the heart of the Pacific, the islands of Tonga portrayed a paradise to outsiders. But behind this picturesque facade, my reality was starkly different. Born into poverty, every sunrise brought challenges, but also the hope of a better day. As an only child, the weight of family expectations rested squarely on my shoulders. My upbringing was unique, molded by both traditionally feminine and masculine tasks. From nurturing delicate vanilla orchids to the heavy lifting required in squash fields, I bore the dual responsibility of girl and boy roles, a testament to our circumstances and the need for survival.

The squash fields, in particular, were the beating heart of our existence. Passing each squash with utmost care, we readied them for their voyage to Japan. These moments, filled with anticipation and teamwork, were more than just routines; they were our ticket out of poverty. At $450 a box, the income from this venture was a beacon of hope, representing the most substantial financial windfall we had ever seen, and a stark contrast to our modest beginnings.

Our beloved fale niu, more than just a place, was an emblem of our community's spirit. As we roasted coconut there, it became a sanctuary where dreams were voiced, aspirations shared, and where the aroma of roasted coconut mingled with tales of hope and perseverance.

Life took a sharp turn with my husband's grave illness. However, the resilience instilled in me, nurtured by years of grappling with poverty and taking on dual responsibilities, came to the fore. Channeling the spirit of our Tongan ancestors and my father's teachings of grit, I pivoted towards the digital realm.

The hands that once cradled vanilla orchids and hefted squash soon became adept at crafting digital marketing strategies. This evolution birthed Rectitude Online Marketing - a venture that seamlessly wove my past's grit with the promises of the digital age.

With a spectrum of qualifications now in my portfolio, every certificate mirrors a journey from poverty to proficiency. Each one speaks of resilience, adaptability, and the tenacity to change one's stars.

I warmly invite you to be part of my odyssey. With Rectitude Online Marketing, you don't just get a service; you connect with a story steeped in challenges, perseverance, and unyielding ambition. If I could bridge the divide between the humble soils of Tonga and the vast expanse of the digital world, imagine the horizons we can explore together. For it's in our adversities that our true stories are crafted.

Independence, MO 64050

816.287.1719

Matelita Funaki Kinikini

rectitude marketing logo

Matelita Kinikini possesses an exceptional knack for crafting precise and persuasive proposals. Drawing from her diverse skill set, she seamlessly melds information with strategy, ensuring each proposal resonates with its intended audience. Her meticulous attention to detail and profound understanding of her clients' needs set her proposals apart, making them not just documents but powerful tools for effective communication and collaboration.

Faith Hope & Charity | Portfolio Highligh

Faith, Hope, and Charity is a cornerstone of my work, embodying the values I hold dear in both life and service. Through this initiative, I strive to uplift and support those in need, fostering a spirit of compassion and community. The work done at Faith Hope and Charity reflects a commitment to making a positive impact, guided by the principles of faith, the promise of hope, and the power of charity

Digital Platform for Cultural Empowerment
Building the website www.langakali-ths.org has allowed me to combine my passion for web development with my dedication to empowering Tongan youth. The site offers resources, event updates, and cultural insights, serving as a digital bridge between tradition and modernity.

Tongan Women's Helping Hands | Portfolio Highlight

"Tongan Women's Helping Hands, a project particularly dear to my heart, encapsulates the power of unity, resilience, and community spirit. This platform was conceived to uplift and empower Tongan women, providing them with the resources, support, and camaraderie they deserve. My role was pivotal in architecting a digital sanctuary that radiates warmth, celebrates cultural legacy, and amplifies the voices of these resilient women. By intertwining cultural nuances with cutting-edge digital strategies, I aimed to create an online haven that both educates and inspires. This endeavor stands as a testament to the magic that unfolds when we merge heritage with modernity, amplifying voices that deserve to be heard."


All Year Around Concrete | Portfolio Highlight

All year-round concrete work is not just a job; it's a passion that’s close to my heart. It's a reflection of my dedication to quality craftsmanship in every season, ensuring that no matter the weather, the foundations I lay and the structures I build stand strong. This work is a significant part of my portfolio, showcasing the commitment and skill I bring to each project, leaving a lasting mark on the communities I serve.

Rectitude Online Marketing | Portfolio Highlight

"Rectitude Online Marketing stands out in my portfolio as the epitome of digital strategy meshed with integrity and precision. Engaging with a brand committed to honest and impactful online solutions, I was propelled to design a digital narrative that both reflects Rectitude's ethos and emphasizes its advanced marketing methodologies. By marrying sleek design with data-driven insights, I showcased the brand's dedication to achieving genuine online traction for its clientele. This partnership served as a reminder that in the vast sea of digital marketing, transparency, and efficacy can coexist, leading to authentic and sustainable online successes."


Motivational Public Speaking | Portfolio

"In the realm of motivational speaking, I've always been driven by a singular truth: that the essence of success isn't in the destination, but the journey. Drawing inspiration from the powerful words, 'Success is not final, failure is not fatal, it is the courage to continue that counts,' I've crafted speeches that ignite resilience, inspire audacity, and invigorate souls. Through the cadence of my voice and the depth of my narratives, I've endeavored to turn these words into lived experiences for my audience. This aspect of my portfolio is a testament to the transformative power of words and the profound impact they can have when delivered with passion and authenticity."


Taking Action Today | Portfolio Highlight

"Inspired by Mahatma Gandhi's wisdom, 'The future depends on what you do today,' my portfolio is a curated testament to the proactive steps taken in the present to sculpt a brighter tomorrow. Each project, each collaboration, reflects a commitment to intentional action, harnessing today's potential to pave the path for a promising future."


Carpe Diem: Embracing Authenticity and Seizing Your Limited Time

Embracing Authenticity and Seizing the Moment: Unlocking the Power of Living on Your Own Terms

ABOUT Me

Ab out Me

Greetings! Dive into the world of Matelita Kinikini—a fusion of digital finesse, eloquent articulation, and compelling storytelling.

Navigating the multifaceted realm of digital marketing, I have forged paths for brands to not just exist but thrive in this expansive online domain. Every campaign, every strategy, springs from an understanding of the digital heartbeat, ensuring every action resonates with purpose and authenticity.

When I step onto a stage, it's not just about speaking; it's about sharing a narrative. I believe in the power of spoken words, their ability to transform perspectives, challenge norms, and inspire change. Every speech is a journey, one I've relished taking with diverse audiences, leaving footprints of insights, encouragement, and empowerment.

Behind the scenes, my role as a copywriter has me dancing with words. Crafting messages that don't just sell, but tell stories, evoke emotions, and build relationships. Each line is woven with precision, passion, and a touch of personal flair.

Beyond my professional roles, I'm a continuous learner, always hungry for knowledge and eager to explore new avenues. My portfolio is a testament to the myriad projects and challenges I've embraced, each one shaping my journey and honing my skills.

If you're on the lookout for a digital maestro, a voice that reverberates with authenticity, or a scribe that pens with purpose, you've landed in the right corner of the web. Let's not just work together; let's craft a narrative, a strategy, a legacy. Dive deeper into my works, and let's embark on a collaborative odyssey.


Philosophy

"In the digital tapestry of our era, every pixel, every word, every voice resonates with intent and purpose. My philosophy is rooted in the belief that authenticity and connection are paramount. While algorithms and analytics are the compass by which we navigate, it's the genuine human connections we forge that truly measure our success. Each campaign, speech, and line of copy isn't just a task—it's an opportunity. An opportunity to inspire, to engage, to transform. In every endeavor, I strive to be not just a digital marketer, public speaker, or copywriter, but a storyteller and connector, bridging worlds, crafting legacies, and leaving an indelible mark. This is my craft; this is my truth."



SERVICES

Ready to tell your story? Browse available services, then book a free consultation.

Let’s create together.

copywriter - $100 for each article, anything to write blog, etc

digital marketing - social media, content, calendar, videos, ads, etc - $500+

public speaking, mc etc - $2000

web design - $200 website

uscis services - green card $500 - if you lost your I-94 it will be $100 more so $600

grant writing - $200/1

non-profit formation - $1000 - (includes, registration, building a website, 501(C)3, EIN, etc)

business formation - $300

business proposals & plans - $200

senior care agency formation - CA - $1000, everywhere else is $500

resume - $50

cover letter - $30

invoices - $100

adoption - $1000

divorce - $2000

Let's create together

Let's create together